Welcome to our Products Campaign website.

The Horizon Products Campaign is the third in the series, developed in collaboration with the University of Nottingham’s Smart Products Beacon, and fusing Horizon’s personal data agenda with the design manufacture and use of products. We have developed three projects to communicate clear everyday stories and to provoke deeper thinking and discussion about the future of smart products.

Food Design for Future Dining (FD)2


Industrial Co-bots Understanding Behaviour (I-CUBE)


Human Robot Collaboration for Allergen-Aware Factory Cleaning

A homepage section

Welcome to our Products Campaign website.


Horizons Product Campaign supports growth of new research to enable a fundamental transformation of the nature of products and how they are made, enabling industry to make smarter products in smarter ways.   

Targeting business sectors that traditionally revolve around different kinds of physical products, key sectors will include the world of FastMoving Consumer Goods (FMCG) – the packaged commodities including food, that pass through our lives in great volumes, and their relations to digital appliances as well as the emerging area of global food security.



Professor Steve Benford explains the Smart Products Beacon

The Smart products beacon is tackling two big questions. What are smart products? And how are they made? A smart product is one that uses digital technologies and especially personal data to become more adaptive, personalised and valuable. It captures data throughout its lifetime – through both manufacture and use – and uses this to …

keynote talk by Sarah Brin, Strategic Partnerships Manager, Meow Wolf

The Smart Products Beacon is delighted to be supporting a keynote talk by Sarah Brin, Strategic Partnerships Manager, Meow Wolf at the Broadway on Monday 9th December, 6pm. Sarah will speak about the creative challenges and questions surrounding the development of immersive experiences supported by emerging technologies. An art historian and creative producer, Sarah specialises in …

Connected Everything II: Launch of Feasibility Studies Call

Connected Everything is the EPSRC funded network focussed on addressing the question “how do we support the future of manufacturing in the UK?”. In our first three years of funding, we supported the Manufacturing Made Smarter proposal development, including directly inputting into the definition of its key research challenges. We have now been awarded a …


Please contact us at:

Horizon Digital Economy Research, University of Nottingham (Jubilee Campus), Nottingham Geospatial Building, Triumph Road, Nottingham NG7 2TU.

Telephone: 0115 8232554

Email: Horizon@nottingham.ac.uk