Welcome to our Products Campaign website.

The Horizon Products Campaign is the third in the series, developed in collaboration with the University of Nottingham’s Smart Products Beacon, and fusing Horizon’s personal data agenda with the design manufacture and use of products. We have developed three projects to communicate clear everyday stories and to provoke deeper thinking and discussion about the future of smart products.

Food Design for Future Dining (FD)2


Industrial Co-bots Understanding Behaviour (I-CUBE)


Human Robot Collaboration for Allergen-Aware Factory Cleaning

A homepage section

Welcome to our Products Campaign website.


Horizons Product Campaign supports growth of new research to enable a fundamental transformation of the nature of products and how they are made, enabling industry to make smarter products in smarter ways.   

Targeting business sectors that traditionally revolve around different kinds of physical products, key sectors will include the world of FastMoving Consumer Goods (FMCG) – the packaged commodities including food, that pass through our lives in great volumes, and their relations to digital appliances as well as the emerging area of global food security.



I-CUBE is developing new methods to enable collaborative robots (co-bots) to learn in a more naturalistic manner, using sensors to interpret the actions, language and expressions of their human collaborators. Advanced algorithms for decision-making, combined with reinforcement learning techniques will enable more effective, productivity enhancing human-robot cooperation for shared tasks.   Our first demonstrator project will show how …

Food Design for Future Dining (FD2)

Food in the digital era is radically transforming. The supply chain is reshaping, with distribution networks evolving and on-line retailers providing a significant and ever-growing part of the market. At the same time, consumers spend longer online, impacting their food preferences and consumption practices. How we leverage digital technology to deliver next generation food systems …

AI3SD & IoFT AI Technologies for Allergen Detection and Smart Cleaning

This event is brought to you by the AI3SD (Artificial Intelligence and Augmented Intelligence for Automated Investigations for Scientific Discovery) and the IoFT (Internet of Food things) Networks. As food allergies and intolerances are on the rise, allergen detection and awareness is becoming more critical than ever at all stages of the food production pipeline; from cleaning the factories …


Please contact us at:

Horizon Digital Economy Research, University of Nottingham (Jubilee Campus), Nottingham Geospatial Building, Triumph Road, Nottingham NG7 2TU.

Telephone: 0115 8232554

Email: Horizon@nottingham.ac.uk