Horizons Product Campaign supports growth of new research to enable a fundamental transformation of the nature of products and how they are made, enabling industry to make smarter products in smarter ways.
Targeting business sectors that traditionally revolve around different kinds of physical products, key sectors will include the world of FastMoving Consumer Goods (FMCG) – the packaged commodities including food, that pass through our lives in great volumes, and their relations to digital appliances as well as the emerging area of global food security.